Our 2010 award-winning digital car magazine has proudly become the first digital publication ever to recruit a dedicated Deaf Sign Editor; producing the world’s first BSL Deaf-enabled magazine.
The exciting new move sees RubberDuck, which was recently awarded a ‘Car Magazine of the Year’ award by Quark, Microsoft and WIRED magazine, commit to a long line of digital access initiatives that will be rolled out from this December onwards – ultimately opening up the unique benefits of digital to the Deaf and the Blind.
Speaking of her new role, profoundly-Deaf editor, Lilli Risner said: “I think the magazine having a BSL function is absolutely fabulous. It’ll be the first time this has ever happened, so kudos to RubberDuck! The magazine is very exciting to read. I love the way the content is presented and the graphics too, especially the revolving ‘wildest, maddest’ slogan.”
Production of RubberDuck’s new BSL function was over-seen by Remark! – the UK’s largest Deaf-led/Deaf-run company. Talking of their involvement, Head of Translation Rebecca Edwards said: ” We are very excited to be working with RubberDuck on their pioneering digital Deaf-enabled function. Currently there are no similar projects to this available and at Remark! we love to be involved in anything groundbreaking.”
RubberDuckMagazine is one of the UK’s longest serving digital magazines and as such remains the UK’s only interactive online car magazine – with a firm following of both male and female, from as far a field as North America, Australia, South Africa and the UAE.
The creative team includes Jon Saxon, Dan Anslow, Andy Screen, Gavin Weston and Russell Clark – who have collectively worked for EVO, CAR, Playboy and iGizmo.
www.rubberduckmag.com
